Website Strategy & Design

Ideal for coaches, practitioners, and other service-based businesses who want to book more of the right clients and look like a pro doing it.

Starts at $2995

The strategy & design package includes:

  • In-depth questionnaires and a 1-hour Skype call to get clear on your target audience, client process, brand voice, and visual style.
  • Website strategy plan where I map out what pages and tool integrations you’ll need, the navigation structure, calls-to-action for each area of your website, and everything else that goes in creating an awesome user experience for your website visitors while increasing conversions for your business. It’s like the digital equivalent of an architect drafting a blueprint for an office building. Your website is your online storefront, after all – even if you don’t sell physical products.
  • Content gathering and editing, to make sure everything – from your tagline, your About page, your images, etc. – is on-brand and consistent. I’ll also proofread all your text – I’ve got a hawk eye for typos, thanks in part to my synesthesia (ask me about it if you’re curious).
  • Website design in Squarespace following the strategy plan, implementing your content, and making it all look professional and beautiful. This is where it really gets fun and exciting to see your website unfold 🙂 You’ll get access to the website while it’s in progress and plenty of opportunities to provide feedback.
  • Powerful tools and integrations to take your website to service pro status. Examples include:
    • Acuity scheduling to book client sessions and accept payments right from your website
    • Custom MailerLite opt-in boxes and subscriber welcome pages to build your email list
    • A blog where you can update your website with fresh content and keep followers coming back
    • A branded e-mail address (aka “”), plus all of Google’s business tools through G Suite
  • A 1-hour Skype behind-the-scenes tour where I’ll share my screen with you and show you how to login and manage your awesome new website.
  • Email support for 1 month post-launch in case there are any glitches or you forget where something is.

Yes, please!